Announced today that the Bearcats will be Under Armour as of June 31 of 2015. The details of the contract are yet to be announced but It is rumored to dwarf their previous Adidas contract. As mentioned previously, Cincinnati had been with Adidas since 2006 (2008 in football). They were Nike/Jordan before that.
UPDATE: Deal is rumored to be worth $4-5 million/year. Previous deal with Adidas was worth $1.5 million/year.
The Aesthetic: A Sports Blog 